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Digital Marketing Minor

Description

The digital marketing minor exposes students to the evolving digital marketing environment with an introduction to both online marketing and information technology.  Taking courses in both the Lubin School of Business and the Seidenberg School of Computer Science and Information Systems, students can tailor their degree to their specialized interests in visual analytics, web authoring, cybersecurity, design thinking and/or emerging technologies.  The digital marketing minor requires 9 credits in marketing and/or information systems covering topics such as search engine optimization, social media, mobile technologies, data science, visual analytics and ecommerce.

Degree Requirements

Required Courses 9 credits

MAR 201Principles of Marketing

3 credits

MAR 375Social Media in Marketing

3 credits

MAR 349Strategic Internet Marketing

3 credits

Select any TWO from the list below 6-8 Credits

MAR 368Visual Analytics

3 credits

MAR 221Fundamentals of Advertising and Promotion

3 credits

MAR 349Strategic Internet Marketing

3 credits

CIT 231Web Authoring and Digital Media

4 credits

CIT 221Global Networking Technology

4 credits

CIT 241Database Management

4 credits

CIT 251Computer Security Overview

4 credits

CIS 102YTopics: Design Thinking and Innovation

3 credits

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Undergraduate Students

To begin the application process you may either apply online or download our application for
undergraduate admission. Follow all steps (pay the $50 application fee, write an essay, send
transcripts, recommendations, and standardized test scores) and submit your application.

Click here for more information on the application process.

Pace admits students of any race, color, and national or ethnic origin.