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Fashion Marketing Minor

The fashion industry has seen considerable growth in all segments of the retail industry from mass market to luxury and designer retailers. With this in mind, students will explore the core marketing activities surrounding the world of fashion. Students will learn marketing principles, practices, and policies used by fashion manufacturers, wholesalers, and retailers.

Required Courses (9 Credits)

MAR 201Principles of Marketing

3 credits

MAR 361Retail Management

3 credits

MAR 365Fashion Marketing

3 credits

Marketing Electives (6 Credits)

Select TWO courses from the following:

MAR 221Fundamentals of Advertising and Promotion

3 credits

MAR 223Consumer Behavior

3 credits

MAR 332Selling and Sales Management

3 credits

MAR 362Retail Buying and Visual Merchandising

3 credits

MAR 363Special Events Marketing for Arts, Entertainment and Sports

3 credits

MAR 394Marketing Internship

0 - 6 credits

Total Credit Hours: 15

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Lubin School of Business

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Undergraduate Students

To begin the application process you may either apply online or download our application for
undergraduate admission. Follow all steps (pay the $50 application fee, write an essay, send
transcripts, recommendations, and standardized test scores) and submit your application.

Click here for more information on the application process.

Pace admits students of any race, color, and national or ethnic origin.